FRIS Vodka's unique freeze distillation process uses low temperatures to freeze out impurities while retaining desirable aromas and flavors, resulting in a vodka of superior smoothness and distinct taste. In the freeze distillation process, nearly all fusel oils are frozen during distillation and then removed from the spirit, producing one of the smoothest vodkas on the market. The combination of this distinct distillation process plus the carefully selected grain and the finest quality of drinking water makes FRIS a winning imported vodka superior in quality. Frïs Vodka, the world’s leading freeze-distilled vodka, is re-launching its award-winning brand and unveiling a new range of flavors with a distinct frozen twist. To mark its relaunch, Frïs has created a dramatic new bottle design inspired by the brand’s geographic roots. A chiseled ice-grey exterior embodies the deep chill of the Nordics and marks a confident departure from the staid packaging of traditional vodka brands.